Jakarta, INTI - OpenAI has officially announced that it will discontinue its AI-powered video generation application, Sora, despite the service being launched less than a year ago.
The announcement was made through a statement from the Sora team on social media, without providing detailed reasons behind the decision.
“We are saying goodbye to Sora. To everyone who created with it, shared it, and built a community around it, thank you,” the team stated.
They also added that more information would be shared soon, including timelines related to the application and API, as well as guidance on how users can save their creations.
End of Collaboration with Disney Signals Strategic Shift
The decision comes shortly after the conclusion of a collaboration between OpenAI and Disney, which previously enabled the use of more than 200 popular characters for AI-generated video content.
Disney expressed appreciation for the partnership but confirmed a shift in focus toward other initiatives that better align with its strategic direction.
“We value the constructive collaboration between our teams and what we’ve learned from it. We will continue engaging with AI platforms to explore new ways to reach audiences while responsibly embracing technologies that respect intellectual property and creators’ rights,” a Disney representative said.
Copyright Concerns and Industry Pressure Surround AI Video Technology
Since its introduction in 2024, Sora attracted significant attention for its ability to generate realistic videos from text prompts. However, the technology also faced criticism, particularly regarding the use of copyrighted material in training AI models.
Several stakeholders in the creative industry, including content groups from Japan, had previously urged OpenAI to stop using their works in the development of Sora.
With the discontinuation of the application, ChatGPT will also no longer support text-to-video generation as it previously did.
Conclusion
The discontinuation of Sora highlights the evolving challenges within the AI-driven creative industry, particularly around intellectual property and strategic partnerships. While the technology demonstrated significant potential, its closure reflects the need for alignment between innovation, regulation, and the interests of content creators. Moving forward, the industry is likely to see more balanced approaches to AI development that prioritize both technological advancement and creative rights.
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