Jakarta, INTI - The Indonesian government is promoting the strengthening of regional ASEAN collaboration to tackle challenges of disinformation and deepfake content in the era of artificial intelligence (AI), including through the harmonization of AI-based content detection and labeling standards across countries.
This effort is considered crucial for maintaining public trust and the integrity of the broadcasting ecosystem in the region.
Director General of Digital Ecosystem at the Ministry of Communication and Digital Technology, Edwin Hidayat Abdullah, emphasized this during the Regional Workshop “Broadcasting in the Age of AI Disruption by Southeast Asia-Broadcasting and Multimedia Regulatory Authorities” held in Central Jakarta on Wednesday, February 4, 2026.
“We need a mechanism that can be operated across ASEAN to detect and label deepfakes. Because we know, a fragmented regulatory landscape only benefits the perpetrators,” stressed Dirjen Edwin, representing Minister Meutya Hafid.
AI in Broadcasting: Addressing Social Gaps and Misinformation
Dirjen Edwin highlighted that AI development should not be seen merely as a disruption, but as a powerful force that needs to be strategically integrated. However, this integration must be accompanied by regulations that protect public interests and human values.
“AI has an extremely powerful force, it cannot be fought. Although AI does pose dangers, there are many benefits that can be embraced, and what is needed is strategic integration with clear governance so that the technology truly serves society,” he explained.
Dirjen Edwin explained that the challenges of AI extend beyond deepfakes and disinformation, encompassing the potential to widen social inequality.
For this reason, the broadcasting sector holds a strategic role in ensuring that the benefits of AI are more evenly accessible across all layers of society.
“We see broadcasting as an important instrument to educate the public. If AI utilization is disseminated through an inclusive broadcasting system, the risk of inequality caused by AI can be minimized,” he said.
On the national level, Edwin emphasized that Indonesia does not allow the digital space to operate without rules.
The government has mandated digital platforms to implement systems that protect children and prevent the spread of hoax content.
“We also encourage global platforms to provide tools for AI content detection and labeling to safeguard the public,” he explained.
In his remarks, Edwin appreciated ASEAN’s efforts in building joint AI governance, ranging from the ASEAN Guidelines on AI Governance and Ethics, the establishment of the AI Governance Working Group, to the launch of the ASEAN Responsible AI Roadmap (2025–2030).
Conclusion
Indonesia is positioning itself as a proactive player in both national and regional AI governance. By leveraging broadcasting as an educational tool, enforcing protective regulations for vulnerable groups, and collaborating with ASEAN, the country aims to harness AI’s benefits while minimizing risks such as social inequality, misinformation, and deepfakes. Strategic integration of AI with clear governance ensures that technology serves society responsibly.
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