Jakarta, INTI - PT Telekomunikasi Selular (Telkomsel) has recorded positive results from its strategy of integrating artificial intelligence (AI) technology into various services used by customers every day.
The implementation of AI contributed to Telkomsel's digital business revenue growth of 8.8% year-on-year (YoY) in the first quarter of 2026. Telkomsel also continues to expand its AI solutions portfolio in the Business-to-Consumer (B2C) segment.
The company has adopted an approach that positions AI as part of the customer's digital experience, not simply as a stand-alone add-on feature.
VP Corporate Communications & Social Responsibility Telkomsel, Abdullah Fahmi, stated that this strategy aims to make AI technology easier to understand, safer to use, and capable of providing real benefits to customers.
To support this, Telkomsel is presenting AI through various familiar digital channels, such as the MyTelkomsel app, the Veronika virtual assistant, the MAXStream platform, and an integrated customer service system.
AI as a New Business Opportunity
According to Fahmi, Telkomsel views AI as a strategic capability that not only strengthens the company's core services but also opens up new business growth opportunities. Going forward, AI development will focus on providing increasingly personalized services for each customer.
"Future development will be directed at service personalization, more contextual recommendations, simplified AI education, and digital experiences that help customers save time and make decisions more easily," said Fahmi in Jakarta on Monday, July 6, 2026.
He added that the implementation of AI is also part of the company's strategy to increase customer engagement, strengthen service relevance, and create directly tangible added value.
In addition to developing internal capabilities, Telkomsel is also expanding its collaboration with several global technology partners through various collaboration and bundling schemes to accelerate the adoption of more inclusive AI in society.
This strategy is also reflected in the company's operational performance during the first quarter of 2026. Data traffic increased, with payload volume reaching approximately 5,770 petabytes (PB), while cellular Average Revenue Per User (ARPU) rose to approximately Rp45,000.
This performance drove Telkomsel's revenue growth of 1.3% year-on-year. The cellular and digital services business remains a key contributor to the company's growth amid the increasingly competitive telecommunications industry.
Conclusion
Telkomsel recorded 8.8% annual growth in digital business revenue in the first quarter of 2026 thanks to its strategy of integrating artificial intelligence (AI) into everyday services for customers. AI is implemented through various platforms such as MyTelkomsel, Veronika, MAXStream, and customer service to provide a more personalized, contextual, and easy-to-use experience. Telkomsel is also expanding collaboration with global technology partners to accelerate more inclusive AI adoption.
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