Jakarta, INTI – TikTok has once again demonstrated its commitment to streamlining the creative process for advertisers by introducing three new features powered by artificial intelligence (AI). Announced via the company’s official blog on Monday (June 16, 2025), these features are part of TikTok Symphony, the platform’s generative AI creative suite designed to assist in video ad production.
This move further expands the capabilities of TikTok Symphony, which previously offered tools such as digital avatars, scriptwriting assistants, and voice dubbing. The three newly launched features are text-to-video, image-to-video, and Showcase Products.
AI-Powered Advertising Transformation
The new features aim to provide a faster, easier, and more efficient solution for creating promotional content. By simply entering text or uploading images, TikTok’s AI can automatically generate short-form videos complete with a digital avatar acting as a model.
- Text-to-video allows advertisers to turn a short prompt into a customized video, complete with visuals, activities, and featured products.
- Image-to-video transforms product images, mood boards, or brand visuals into five-minute promotional videos.
- Showcase Products enables advertisers to use TikTok’s AI-generated digital avatars to demonstrate and promote various products, from apparel to mobile apps.
These tools empower advertisers to produce high-quality video content quickly without the need for traditional photo or video shoots.
Digital Avatars as Versatile Virtual Models
A standout innovation from TikTok’s new feature set is the use of AI digital avatars that can behave like real-life models. These avatars can interact with products holding items, wearing clothing, or showcasing apps with impressive realism.
When combined with the text-to-video and image-to-video tools, these avatars can be flexibly tailored to fit any campaign. TikTok also emphasized that all AI-generated videos will be clearly labeled to maintain transparency and build trust with viewers.
Available via TikTok Symphony Creative Studio
All three new features will soon be accessible through TikTok Symphony Creative Studio, rolling out in the coming weeks. TikTok aims to make these solutions accessible not only to large brands but also to small and medium businesses looking to scale their marketing efforts affordably and creatively.
This launch strengthens TikTok’s positioning not only as an entertainment platform but also as a forward-thinking digital marketing tool powered by cutting-edge AI.
Conclusion
TikTok has introduced three new AI-powered features text-to-video, image-to-video, and Showcase Products designed to make ad creation more accessible, efficient, and engaging. These tools expand the capabilities of the TikTok Symphony creative suite and provide advertisers with an innovative, low-cost way to produce compelling product videos.
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