Jakarta, INTI – Financial technology (fintech) companies continue to expand their services to improve financial inclusion in Indonesia. This effort is crucial to ensure that all levels of society have access to safe, fast and easy financial services. One of them is Easycash, which relies on cutting-edge technologies such as artificial intelligence (AI), big data, and machine learning to reach people who have not been touched by formal financial services.
Technology as a Financial Access Solution
Easycash President Director, Nucky Poedjiardjo Djatmiko, explained that the advantages of the online lending platform (pindar) lie in the ease of access and speed of the digital identity verification or e-KYC process. In just about five minutes, users can find out whether they are eligible for a loan.
“If approved, funds can be disbursed in minutes. This is very helpful, especially with the lifestyle of the younger generation who are now all digital,” said Nucky.
According to a World Bank report in 2021, there are still around 100 million Indonesians who do not have adequate financial access. Fintechs like Easycash are here as a bridge to close this gap.
Growth of the Digital Lending Industry
The online lending industry in Indonesia shows a positive growth trend. Data from the Financial Services Authority (OJK) noted that outstanding funding from this sector reached Rp 80.07 trillion as of February 2025, an increase of 31.06% over the previous year. This figure indicates the increasing need for efficient and inclusive digital financial services.
Easycash itself noted that it has disbursed accumulative loans of Rp 70.64 trillion since its establishment in 2017 until April 2025, with more than 7.8 million fund recipients. The company stated its commitment to strengthening financial literacy education and maintaining governance and risk management.
Room to Grow Still Wide Open
The results of the 2024 National Survey on Financial Literacy and Inclusion (SNLIK) conducted by OJK and BPS show that Indonesia's financial inclusion rate is currently at 75.02%, with a financial literacy index of 65.43%. Although quite high, there is still great room for improvement, especially in education and utilization of financial digital services.
EY's study also shows that Indonesia has a credit gap of Rp 2,400 trillion, but only 5% of this is being filled by fintech. This shows that there is still a large potential market that can be worked on.
People's Borrowing Culture is Shifting
In the last seven years, pindar services have changed people's habit of accessing loans. Whereas in the past, borrowing relied solely on family or conventional institutions, people now have alternatives such as Buy Now Pay Later (BNPL) and other digital loans. This trend is also happening globally, with rapid growth in countries such as Brazil, the Philippines and Mexico.
The Importance of Credit History in the Digital Age
President Director of PT CRIF Lembaga Informasi Keuangan (CLIK), Leonardo Lapalorcia, emphasizes the importance of maintaining personal financial reputation. Credit scoring is now used not only to apply for loans, but also in the hiring process, asset purchases, and other digital services.
“People need to be more aware of their financial behavior. An orderly payment history can open up more opportunities in the future,” he said.
CLIK also urges people to understand the function of credit data and build healthy financial habits early on to create a responsible digital financial ecosystem.
Conclusion
Fintechs like Easycash play an important role in expanding financial access for Indonesians through efficient and inclusive digital technology. Amidst the wide gap in financial services, digital adoption and better literacy are key in driving equitable and sustainable economic growth.
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