Jakarta, INTI - Threads is launching a new feature, "Live Chats," that lets users interact during major events. This feature is designed to boost user engagement in the app.
TechCrunch reported that Threads first launched this feature in the NBA Threads community during the Playoffs. Malika Andrews, Rachel Nichols, and Da Kid Gowie hosted the Live Chat throughout the game.
Threads' developer company, Meta, said that this feature is still in its early launch phase, limited to use by a small group of content creators. Further rollout of the feature will be implemented gradually.
What the Feature Does
With this feature, users can send messages, photos, videos, links, and emoji reactions. The user amount limit in one chatroom is set to up to 150 users. After the limit is reached, additional users can view the conversation in the chatroom and read messages in “spectator” mode.
Meta stated that the Live Chats feature is aimed at building online communities based on users’ interests. “It’s a new way to build community with others around shared interests like an album drop or a big game as it unfolds,” Meta explained in the blog post.
Regarding online safety, Threads automatically detects and takes down messages that violate the platform’s policies. Users in the Live Chats chatrooms can also directly report messages. Moreover, the hosts of the Live Chats have moderation controls and can demote users to spectator mode or remove them from the chatroom.
Other updates on the Live Chats will be added, such as a co-hosting option, real-time play-by-play updates, lock-screen widgets, and the option to quote and share chat messages directly to Threads feeds.
Conclusion
Threads is launching a "Live Chats" feature to enable real-time interaction during major events, starting with the NBA community during the playoffs. This feature is currently limited to select creators and will be rolled out gradually. Users can share messages, media, and reactions in rooms of up to 150 people, with the rest serving as viewers. Future additions, such as co-hosting and real-time updates, will be added.
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