Jakarta, INTI - The Indonesian government is strengthening regional collaboration within ASEAN to address the growing challenges of disinformation and deepfake content in the era of artificial intelligence (AI). One key initiative involves harmonizing cross-border standards for AI-based content detection and labeling.
Director General of Digital Ecosystem at the Ministry of Communication and Digital Affairs, Edwin Hidayat Abdullah, stated that these efforts are essential to maintaining public trust and safeguarding the integrity of the broadcasting ecosystem across the region.
“We need mechanisms that can operate across ASEAN to detect and label deepfakes. Because we know, a fragmented regulatory landscape only benefits criminals,” said Edwin in a written statement on Thursday, February 6, 2026.
Edwin further explained that AI should not be viewed merely as a disruptive force, but as a powerful tool that must be strategically integrated. However, this integration must be accompanied by regulations that protect public interests and human values.
“Although AI does bring risks, it also offers many benefits that can be embraced, and what is needed is strategic integration with clear governance,” he said.
Broadcasting’s Strategic Role in Reducing AI-Driven Inequality
Edwin noted that the challenges posed by AI extend beyond deepfakes and disinformation to include the risk of widening social inequality. For this reason, the broadcasting sector plays a strategic role in ensuring that the benefits of AI are more evenly distributed across society.
“We see broadcasting as an important instrument to educate the public. If AI utilization is disseminated through an inclusive broadcasting system, the risk of inequality caused by AI can be reduced,” he said.
At the national level, Edwin emphasized that Indonesia does not allow the digital space to operate without regulation. The government has required digital platforms to implement systems that protect children and prevent the spread of hoax content.
“We also encourage global platforms to provide AI content detection and labeling tools to safeguard the public,” he explained.
Edwin also welcomed ASEAN’s efforts to establish joint AI governance, including the ASEAN Guidelines on AI Governance and Ethics, the formation of the AI Governance Working Group, and the launch of the ASEAN Responsible AI Roadmap (2025-2030).
Conclusion
Indonesia is taking an active role in strengthening regional cooperation to address the risks associated with artificial intelligence, particularly deepfake content, disinformation, and social inequality. By leveraging broadcasting as an educational platform, enforcing national digital regulations, and supporting ASEAN’s joint AI governance initiatives, the country aims to ensure that AI development remains inclusive, secure, and aligned with public values across Southeast Asia.
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