Jakarta, – INTI 29, August, 2025 The Indonesian government, through the Ministry of Communication and Digital (Kemkomdigi), reaffirmed its commitment to developing the use of artificial intelligence (AI) in the cultural and tourism sectors. Minister of Communication and Digital, Meutya Hafid, stated that the launch of the Road to AI Center at Udayana University in Bali is a strategic step to position the region as a pioneer in AI adoption.
Government and University Collaboration
In her statement in Jakarta, Meutya emphasized the importance of collaboration between the government and educational institutions. With a population of 280 million, Indonesia requires digital literacy and digital talent development to be prepared for the era of artificial intelligence.
“The government must collaborate extensively with educational institutions to prepare the country for artificial intelligence. This requires working hand in hand with many stakeholders, especially in digital literacy,” said Meutya.
She noted that Udayana University has taken the right step by developing AI in the fields of culture and tourism, considering Bali’s position as a global tourism hub with rich cultural heritage.
Challenges and Regulatory Support
Nevertheless, Meutya acknowledged that there are still challenges to address, ranging from equitable connectivity to regulatory needs. She encouraged collaboration between the government and the private sector to ensure equal access to digital infrastructure across Indonesia.
In addition, the government is preparing a legal framework to ensure AI is used safely and beneficially. The regulations are projected to include a Government Regulation (PP) concerning the AI roadmap, as well as a Presidential Regulation (Perpres) addressing the ethical and security aspects of AI use.
Udayana University’s Support
Rector of Udayana University, I Ketut Sudarsana, expressed the university’s readiness to support AI development based on local wisdom.
“We are focused on culture and tourism. However, we are also open to expanding development in areas such as food security, industry, and sustainable environment,” said Sudarsana.
Conclusion
The launch of the Road to AI Center at Udayana University marks an important milestone for Indonesia in strengthening AI adoption. With cross-sector collaboration, proper regulations, and a focus on local wisdom, Bali is expected to become a model for AI application in culture and tourism, providing broad benefits for the nation.
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