Jakarta, INTI Ecolab officially introduced the 3D Trasar technology for Direct-to-Chip Liquid Cooling at Data Center World Asia 2025 in Singapore, marking a strategic step for the company in supporting efficiency and sustainability in Southeast Asia’s data centers. This technology comes as a solution to rising energy consumption and the need for reliable infrastructure due to the surge in AI adoption, cloud computing, and high-performance computing. With real-time monitoring of temperature, pH, and flow rate, 3D Trasar ensures system health and prevents operational disruptions. The innovation enables data center operators to maintain peak performance without burdening the environment. The launch represents a crucial milestone for sustainable digital transformation in the region.
3D Trasar Technology for High-Performance Computing
The 3D Trasar technology is specifically designed to support high-performance computing (HPC) systems and modern data centers. The system allows cooling conditions to be monitored down to the chip level, ensuring maximum uptime and minimizing operational risks. Gregory Lukasik, CEO & Senior Vice President of Ecolab Southeast Asia, emphasized that the system promotes energy efficiency and sustainable water usage while reducing reliance on natural resources.
Efficiency and Sustainability Solutions
The 3D Trasar approach is part of Ecolab’s broader water and thermal management portfolio. The system extends facility lifespan, optimizes Water Use Efficiency (WUE) and Power Usage Effectiveness (PUE), and enables management from the facility level down to individual chips. With data-driven monitoring, operators can ensure high-performance operation while maintaining environmental sustainability.
Singapore as a Strategic Market
The launch comes amid a surge in data center development across the Asia-Pacific region, which now accounts for over 40% of new global capacity. Singapore is a strategic market, where data centers consume around 7% of national electricity, with nearly 40% used for cooling. The 3D Trasar technology aligns with the Singapore Green Plan 2030 and the Smart Nation initiative, making energy efficiency and operational risk mitigation top priorities.
Strategic Support from Government and Industry
Kelly Lai, VP for Materials & Chemicals at the Economic Development Board Singapore, stated that Ecolab’s presence aligns with national strategies. "Partnerships with specialized chemical companies that provide practical technologies for energy and resource efficiency will be key to sustainable growth. AI-based solutions like 3D Trasar will support the region and beyond," she said.
Conclusion
With the launch of 3D Trasar, Ecolab strengthens its position as a technology partner for data center operators seeking high performance while maintaining sustainability. This innovation not only enhances energy efficiency and facility lifespan but also ensures data centers remain reliable amid the rising demand for digital services and AI across Southeast Asia.
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