Jakarta, INTI - Peruri has officially launched its Peruri RFID Blockchain technology to ensure the authenticity, transparency, and traceability of creative industry products. Aimed specifically at export-oriented businesses in Yogyakarta, this innovation is designed to help local entrepreneurs meet the increasingly stringent demands of the global market.
The groundbreaking technology was unveiled during the "Seminar & Curation of Yogyakarta Product Authenticity Guarantee with PERURI RFID Blockchain & Curation," an event that brought together various key stakeholders from the creative sector.
Meeting Global Standards and Digital Passports
Amiranto Adi Wibowo, the CEO of PUNDI Group and INA Trading, emphasized that digital product identities have become critical in international trade. He noted that a Digital Product Passport is now mandatory for businesses because modern buyers demand absolute certainty regarding product origin and the authenticity of export documents.
While Yogyakarta boasts world-renowned premium products ranging from furniture and home decor to batik-based crafts, exporters now face the fresh challenge of digitally proving their products' origin, sustainability, and authenticity. To bridge this gap, Peruri Smart Card, Peruri Digital Security, and PUNDI collaborated to develop a solution that provides each product with a unique digital identity, an authenticity certificate, and a globally verifiable Digital Product Passport.
End-To-End Traceability and Blockchain Security
The core of this innovation lies in end-to-end traceability. Muchrizal, the CEO of Peruri Smart Card, explained that the RFID tags attached to the products serve as digital identities storing the item's entire history. With this technology, a simple bamboo craft from Yogyakarta can maintain a complete digital paper trail, tracing back from the raw material cultivation stage all the way to the finished product ready for export.
When scanned by global consumers, the RFID tag reveals comprehensive data, including raw material sourcing, artisan identity, production location, materials used, carbon footprint, certifications, and a blockchain-verified authenticity status. Furthermore, through the INA Trading platform, businesses can log carbon emissions generated during production, covering transportation, energy consumption, and manufacturing activities.
To ensure the highest level of data integrity, Peruri Digital Security provides advanced digital signatures, smart contracts, and digital security systems. Meanwhile, PUNDI supplies the secure blockchain infrastructure that records the product's entire journey transparently, making it tamper-proof.
The adoption of this technology is highly timely, directly aligning with growing international regulations on Digital Product Passports, supply chain traceability, sustainability reporting, ESG (environmental, social, and governance) compliance, the circular economy, and global trade transparency.
Conclusion
The integration of Peruri’s RFID Blockchain technology marks a significant milestone for Yogyakarta’s creative industry. By transforming physical goods into verifiable digital assets, this collaborative innovation not only protects product authenticity but also addresses modern global trade regulations such as ESG and supply chain transparency. Armed with secure, tamper-proof Digital Product Passports, local exporters are now better equipped to elevate their competitiveness, build international consumer trust, and successfully penetrate the highly demanding global market.
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