Jakarta, INTI - The Ministry of Creative Economy/Creative Economy Agency is encouraging the adoption of artificial intelligence (AI) through a human-centric approach, ensuring that people remain at the center of the creative process amid rapid technological development.
Dandy Yudha Feryawan, Director of Technology Creativity at the Ministry of Creative Economy, said the rise of AI does not necessarily diminish the role of humans in creating works.
According to Dandy, it is important to distinguish between AI-assisted works, in which AI is used as a creative tool, and AI-generated works that are produced primarily or entirely by AI.
“Using AI as a tool does not automatically take away a work’s originality. What matters is the extent of the human creative contribution and the level of control people have over the final outcome. AI can generate something, but humans determine what makes that work meaningful,” Dandy said.
Under this approach, the use of AI as a creative tool does not automatically undermine originality, as human contribution and control over the final result remain key factors.
Human Contribution Remains Essential
Dandy emphasized that a human-centric approach is becoming increasingly important as AI adoption expands across Indonesia’s 21 creative economy subsectors.
The government needs to ensure that advances in AI technology go hand in hand with the protection of creativity and creators’ rights.
In terms of copyright, Law No. 28 of 2014 defines a creator as an individual or group of individuals who independently or collectively produce an original and personal work.
Within this legal framework, human contribution is an important element in determining the character and authenticity of works created with the assistance of AI.
Human involvement can range from the initial ideas behind a work to the various creative decisions made throughout the production process.
A creator’s personal expression and experiences can also provide a distinctly human character to works produced with AI assistance.
In addition, human decisions in curating and selecting AI-generated outputs represent an important part of the creative contribution.
Training Data and Copyright Challenges
Dandy also highlighted several challenges emerging alongside the rapid development of AI, including the use of creators’ works as training data for AI systems.
Copyright ownership and protection for works involving AI also remain important issues that need to be addressed.
Another challenge is traceability, the ability to determine the extent of human involvement in the creation of a particular work.
This becomes increasingly important as AI makes content production significantly faster and more accessible.
“This becomes even more important as AI makes content production much easier and faster. As the technical ability to produce creative works becomes more accessible, human value increasingly lies in ideas, perspectives, experiences, taste, context, and the ability to curate,” Dandy said.
As AI makes technical content production more accessible, the quality of a creator’s ideas and perspectives becomes an increasingly important differentiating factor in the creative process.
Human experience also provides context and character to creative works, while creative judgment, contextual understanding, and curation skills become increasingly valuable as technology accelerates production.
AI Should Expand Creators’ Capabilities
The government and the broader creative economy ecosystem need to find the right balance between technological innovation and the protection of creators.
AI development should continue to deliver value to the creative industries, while creators need adequate protection and certainty as they navigate the changes brought by emerging technologies.
The Ministry of Creative Economy is promoting the principle of creating with AI, positioning AI as a tool that expands human capabilities rather than replacing them.
Through this approach, creators can use AI to explore more possibilities, experiment with new ideas, and enhance their creative capabilities without losing the central role of human creativity.
People remain at the heart of the entire creative process.
By adopting human-centric principles and embracing creating with AI, AI is expected to boost creator productivity while opening up greater opportunities for exploration and experimentation.
At the same time, the use of AI should preserve ideas, meaning, values, experiences, and human character as essential elements of every creative work.
Conclusion
The growing adoption of AI in the creative economy should be accompanied by a human-centric approach that keeps creators at the heart of the creative process. Rather than replacing human creativity, AI should serve as a tool to expand creative capabilities, accelerate production, and open new opportunities for experimentation.
As AI makes content creation increasingly accessible, human ideas, perspectives, experiences, creative judgment, and curation will become even more important in shaping original and meaningful works. At the same time, issues surrounding copyright, training data, and the traceability of human contributions must continue to receive attention.
Read more: Indonesia Urged to Become a Global AI Creator