Jakarta, INTI – Amid the rapid advancement of technology and shifts in consumer behavior, artificial intelligence (AI) is increasingly becoming an integral part of daily life. Beyond speeding up tasks, AI is now expected to understand human needs more deeply. This phenomenon is clearly reflected in the latest global survey, which ranks Indonesia among the countries with the highest level of optimism toward AI.
Ipsos Survey: Indonesia’s Optimism Reaches 85%
According to the Ipsos AI Monitor 2025 report, 56% of global respondents believe AI delivers more benefits than drawbacks. In Indonesia, optimism has reached an impressive 85%, up from 80% in 2024. However, 43% of respondents still harbor concerns about its use.
Hansal Savla, Managing Director of Ipsos Indonesia, explained that this enthusiasm stems from the adoption of AI across multiple sectors from retail and healthcare to education and entertainment. Nevertheless, he cautioned that implementing AI still requires vigilance.
The Challenge: Understanding Human Complexity
While AI can process large volumes of data rapidly, the technology has yet to fully grasp the complexity of human behavior. Consumer decisions are often influenced by emotions and habits that are difficult for algorithms to measure.
“Technology cannot stand alone without understanding the social context, values, and emotions of its users. Without these, innovation can miss the mark in addressing real needs,” emphasized Ipsos Global Head of Product Testing, Dr. Nikolai Reynolds.
Data Quality Determines AI Quality
Ipsos underscores that the quality of AI output depends on the quality of the data used. Inaccurate or outdated data can lead to serious errors. To address this, the company applies the human in the loop principle human involvement at every stage of AI development and implementation to safeguard the accuracy, ethics, and relevance of analytical results.
Collaboration between technology and experienced researchers is key to ensuring AI can adapt to evolving consumer behavior while adhering to principles of fairness, privacy, and public interest.
AI as a Partner, Not Just a Tool
Ipsos affirms that AI should be a partner in decision-making, creating personalized experiences, and delivering relevant solutions. By balancing technological capabilities with human understanding, it is hoped that a future innovation ecosystem can be built one that is efficient, fair, inclusive, and sustainable.
Conclusion:
Optimism among Indonesians toward AI in 2025 continues to rise, with an Ipsos survey showing that 85% of respondents believe AI brings benefits. However, concerns remain about AI’s ability to understand human complexity. The success of AI implementation depends on data quality, human involvement, and maintaining a balance between technology and social understanding. AI is expected to become a partner that creates relevant, ethical, and sustainable solutions.
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