Tue, 08 Apr 2025 16:03 | Artificial Intelligence | Editorial INTI
Jakarta, INTI – ChatGPT has once again taken the digital world by storm. Its newly released image generation feature, capable of creating visuals in the style of Studio Ghibli, has sparked a global creative frenzy.
In just a short span, ChatGPT reached its highest number of active users ever and generated hundreds of millions of images within a single week.
However, behind the excitement lie technical challenges and ethical debates around copyright and artistic originality.
Launched on March 25, 2025, the GPT-4o image generator quickly captured the internet’s attention. Users worldwide began creating illustrations in the iconic hand-drawn style of Studio Ghibli—the legendary Japanese animation house behind Spirited Away and My Neighbor Totoro.
The trend went viral almost instantly, flooding social media with fantastical visuals reminiscent of Hayao Miyazaki’s works.
According to OpenAI CEO Sam Altman, ChatGPT added one million new users in just one hour. Weekly active users hit 150 million for the first time, marking a major milestone for the platform.
Market intelligence firm SensorTower reported an 11% increase in app downloads, a 6% rise in in-app revenue, and significant growth in user engagement. India emerged as ChatGPT’s fastest-growing market.
OpenAI COO Brad Lightcap revealed that 130 million users generated over 700 million images in a single week.
The surge in traffic placed a heavy load on OpenAI’s servers, resulting in temporary outages and slower performance. The company acknowledged delays in feature rollouts as it works to scale its infrastructure.
“We appreciate your patience as we work to serve everyone,” Lightcap wrote in a post on X.
Despite the popularity, the trend has raised serious concerns about potential copyright violations, especially regarding the imitation of Studio Ghibli’s distinctive artistic style.
Evan Brown, a partner at law firm Neal & McDevitt, noted that while copyright law typically protects specific expressions rather than general styles, the widespread use of AI to replicate a signature look could pose legal and ethical challenges.
Adding to the discussion, a past remark by Hayao Miyazaki has resurfaced, where he shared a strong reservation toward AI-generated art. In a 2016 interview, after being shown an early example of such technology, Miyazaki expressed his concern, stating that it was not something he wished to incorporate into his creative work.
The Ghibli-inspired wave on ChatGPT marks a historic moment for generative AI—empowering users to unleash their creativity on an unprecedented scale. Yet it also serves as a reminder that technological progress must contend with moral, legal, and artistic boundaries.
While OpenAI may celebrate its record-breaking success, the line between inspiration and imitation remains a complex and unresolved issue.
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