Jakarta, INTI - The latest Ericsson ConsumerLab 2026 study shows that artificial intelligence (AI) responsiveness is now a key factor in determining user satisfaction with cellular network quality. Users of AI-powered smartphones consider system response speed a key indicator—the faster the AI responds, the higher the level of satisfaction with the operator's service.
Ronni Nurmal, Director and Head of Government and Industry Relations at Ericsson Indonesia, explained that consumer preferences have shifted from simple internet speed to responsive AI-based experiences.
While factors such as download speed, network stability, and video call quality are still relevant, they are now being balanced by AI performance. For example, network quality was previously measured by the smoothness of streaming or gaming, but the new parameter is now how quickly AI responds.
AI Usage in Indonesia in The Coming Years
Ericsson also noted the increasing trend of AI usage in Indonesia. Around one-third of users are expected to use AI on multiple devices simultaneously by 2030. Furthermore, the use of multimodal AI, which includes text, voice, and visuals, is projected to increase from 21% in 2025 to 41% in 2030, reflecting increasingly complex and interactive connectivity needs.
In terms of behavior, approximately 46% of AI usage is predicted to occur outside the home by 2030, indicating increasing user mobility and reliance on cellular networks. This situation makes the need for stable, responsive, and low-latency networks increasingly important. In this regard, 5G networks are considered capable of meeting these needs because they offer lower latency than 4G.
Overall, this study confirms that connectivity is now entering a new phase, where AI-based experiences are taking center stage. Indonesia is also considered to have significant potential for widespread adoption of this technology, as the demand for smarter and more adaptive digital services increases.
Conclusion
The Ericsson ConsumerLab 2026 study shows that AI responsiveness is now a key factor in user satisfaction with mobile networks, complementing traditional indicators such as download speed and stability. According to Ronni Nurmal of Ericsson Indonesia, user preferences have shifted to more responsive AI-based experiences. AI usage in Indonesia is projected to increase rapidly, requiring low-latency networks like 5G networks.
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