Meta Launches AI Studio in Indonesia, Enabling AI Character Creation for Instagram and WhatsApp

Thu, 27 Mar 2025 11:00 | Artificial Intelligence | Editorial INTI

Jakarta, INTI – Meta, the parent company of Instagram and Facebook, has officially launched AI Studio in Indonesia. This feature allows users to create and explore AI-powered characters based on their interests and creativity. With AI Studio, users can design, personalize, and share AI characters, giving them unique personalities, avatars, and traits that match their preferences.

According to Tiara Sugiyono, Global Partnership Indonesia Meta, these AI characters have been available in Indonesia. Users can now create AI characters ranging from humans and aliens to animated figures, serving purposes such as education, entertainment, or simply companionship in conversations.

How to Create AI Characters in Meta Studio

Meta offers two main ways for users to create AI characters: through the AI Studio website and the Instagram app.

Via the AI Studio Website:
1. Visit the AI Studio website at ai.meta.com/ai-studio.
2. Log in with a Meta account and click "Create" to start a new project.
3. Select "AI Character" and provide a name and a brief description.
4. Choose an avatar from available templates or upload an image.
5. Customize the character’s appearance, including colors, expressions, and personality.
6. Click "Create" and wait for the AI character to be generated.
Via Instagram:
1. Open the Instagram app and navigate to the “AI Chat” feature.
2. Click “Discover AIs” and select “Create AI Character.”
3. Choose a template or upload an image, then define the character’s name, personality, tone, and slogan.
4. Click “Create,” and the AI character will be ready in just a few moments.

This feature is free and user-friendly, allowing users to experiment without any complex technical requirements.

"Imagine" Feature on WhatsApp for AI-Generated Images

In addition to AI Studio, Meta has also introduced Imagine, a new feature that enables WhatsApp users to generate images instantly using artificial intelligence. This tool is particularly useful for creative professionals and content creators who want to quickly produce visually appealing images.

Users can simply open a chat with Meta AI on WhatsApp and type a description of the desired image, starting with the word "Imagine" (or "Bayangkan" in Indonesian). The more detailed the description, the better the AI-generated image will be. For example, a user could type: "Imagine a young boy sleeping in his bedroom, wearing a yellow shirt." Meta AI will then generate and send the corresponding image within seconds.

With Imagine, Meta provides a new way for users to unleash their creativity, whether for artistic projects, social media content, or simply for fun.

Conclusion

Meta continues to innovate by introducing AI-powered features that empower users to express their creativity. AI Studio allows Indonesian users to design AI characters that align with their personal interests, while the Imagine feature on WhatsApp provides a quick and easy way to generate images with AI. These tools are accessible to everyone, enabling limitless creative possibilities.