Tue, 25 Mar 2025 09:31 | Artificial Intelligence | Editorial INTI
Jakarta, INTI – Technology giant Meta has finally launched its AI-powered virtual assistant, Meta AI, in the European Union. This rollout marks the latest expansion of Meta's AI services in the region after facing various regulatory challenges.
According to TechCrunch, Meta AI will be available on various Meta-owned social platforms, including Facebook, Instagram, WhatsApp, and Messenger. However, for now, the features available in the EU are more limited compared to the version offered in the United States. Additionally, Meta AI will also be integrated into Ray-Ban Meta smart glasses, though with restricted functionalities.
Meta has also confirmed that WhatsApp users in the UK will soon gain access to Meta AI. Previously, the chatbot was only available on Facebook, Instagram, and Ray-Ban Meta smart glasses since its launch in the country last October.
The launch of Meta AI in the EU took longer than in other regions due to stringent data privacy regulations. Meta faced significant obstacles in Ireland, where it was required to delay AI training using content from Facebook and Instagram users.
One of the primary concerns for regulators has been the use of user data to train AI models. The EU's General Data Protection Regulation (GDPR) mandates that companies must have a legitimate legal basis for processing personal information for AI training. Meta has since ensured that the AI version available in the EU is not trained using local user data, thereby eliminating the need for explicit user consent.
"The model powering Meta AI features has not been trained using first-party data from users in the EU," explained Anna Dack, Meta's Innovation Communications Manager for Europe, the Middle East, and Africa (EMEA).
Although Meta AI has officially launched in 41 European countries and 21 additional territories outside of Europe, users can only utilize the chatbot as a text-based conversational assistant. Currently, Meta AI supports conversations in six major European languages: English, French, Spanish, Portuguese, German, and Italian.
Unfortunately, several key features available in other markets remain inaccessible to European users. For instance, users cannot generate or edit images using Meta AI. Additionally, the chatbot cannot analyze or answer questions related to uploaded images.
Meta spokesperson Ellie Heatrick stated that this launch was the result of nearly a year of extensive discussions with EU regulators. "We will continue to work closely with regulators to ensure that people in Europe have access to and are well-served by Meta AI innovations that are available worldwide," she told The Verge.
Despite its limitations, the launch of Meta AI in Europe is a significant step for Meta in expanding its AI technology globally. It remains to be seen whether Meta will be able to enhance Meta AI’s functionality in the region, particularly in navigating the stringent regulatory landscape.
The launch of Meta AI in the European Union marks an important milestone for Meta as it expands its AI technology amidst strict regulations. With its current limitations, European users can only use the chatbot for text-based conversations. However, this move paves the way for Meta to further develop its AI services in the future. The company’s success in overcoming regulatory hurdles will determine how far this AI technology can evolve in the European market, which upholds high privacy standards.
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