Jakarta, INTI - Instagram has announced a new feature that allows users to insert commission-based, or affiliate, product links into their Reels content. This update was announced directly by Head of Instagram Adam Mosseri on his official IG account @mosseri.
This menu will appear immediately before users upload Instagram Reels content. Just below the caption and Tag People fields, a new menu will appear labeled "Add Product." Users can directly embed a link to the product featured in the video as a recommendation or promotion. The embedded link will appear directly above the video creator's profile name and can be clicked to direct viewers to the shopping site.
There are no further details on when this feature will be rolled out to a wider audience or which countries the feature will be available in. Mosseri only hinted that it would be rolled out in the next few weeks.
Similar to Features on YouTube and TikTok
The feature opens up new revenue opportunities for Instagram content creators. Like YouTube Shorts and TikTok Shop, this new feature on Instagram also offers a similar approach. It allows creators to create Reels content in an affiliate format, and they can earn a commission from every sale generated from the links.
However, Instagram has not shared the requirements for including product links in content.
Compared to YouTube, creators need at least 500 subscribers to embed affiliate links.
Meanwhile, TikTok Shop enforces different rules for personal, creator, and seller accounts. Personal or creator accounts are required to have at least 600 followers, while seller accounts have no minimum follower limit.
Conclusion
Instagram announced a new feature that allows content creators to directly embed a product link into their Reels content. The feature was announced by the Head of Instagram, Adam Mosseri. There are no further details on when and in which countries the new feature will be available. Instagram also has not shared requirements for including affiliate product links, unlike Youtube that requires creators to have at least 500 subscribers, and TikTok Shop, which requires personal or creator accounts to have at least 600 followers.
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