Jakarta, INTI - PT Hitachi Channel Solutions Indonesia is developing Artificial Intelligence (AI)-powered technology to help businesses make more data-driven decisions.
Regional Merchant Acquisition Lead for Greater Jakarta at Hitachi Channel Solutions Indonesia, Adityo Mulki Barraufu, said the Hitachi Group is expanding its POS capabilities beyond basic transaction recording through Channel BI, an add-on solution that uses AI to transform merchants’ transaction and operational data into actionable business insights.
“For AI and data, we are developing Channel BI as an add-on solution that can provide business insights from merchants’ transaction and operational data, supported by AI,” Adityo said on Monday, August 24, 2026.
AI-Powered Insights Transform POS into a Business Decision Tool
Through Channel BI, data generated from merchants’ daily operations can be analyzed to provide a clearer picture of business performance. This approach allows business owners to use transaction data as a foundation for developing strategies and making informed decisions.
The development reflects Hitachi’s broader shift from conventional transaction processing toward data-driven business solutions.
“In the future, Hitachi POS will not only facilitate transactions but also help business owners make data-driven decisions,” he said.
Hitachi POS currently targets MSMEs and growing businesses, while the company is preparing to expand into the enterprise segment, where operational requirements are more complex.
“Hitachi POS currently focuses on MSMEs and growing businesses, but we plan to enter the enterprise segment in the future,” Adityo said.
According to him, Hitachi POS is currently used by more than 3,000 users. Although the company has not disclosed the revenue contribution from the business, its mobile POS service is available starting at around Rp600,000 per year, particularly targeting ultra-micro and micro businesses.
Hitachi Targets Wider Digitalization Among Indonesian Merchants
Hitachi sees significant room for growth as merchant digitalization remains uneven across Indonesia. Based on the company’s internal data, Indonesia has approximately 60 million MSMEs, with only around 40% having entered the digital ecosystem.
The potential market comes from two groups: merchants looking to switch from existing POS systems and businesses that have yet to adopt digital technology.
Adityo noted that demand for practical digital solutions is also increasing, particularly among merchants participating in bazaars, exhibitions, and other events.
One of Hitachi’s key advantages in serving this market is its nationwide network of technicians. The service infrastructure enables the company to provide direct technical support to merchants, particularly businesses that require quick assistance.
He also emphasized that digital transformation requires cross-industry collaboration to extend the benefits of technology to more merchants. Hitachi has currently partnered with iForte and Bank BCA at Pagelaran Sabang Merauke as part of its efforts to expand the adoption of digital technology among businesses.
Conclusion
Hitachi’s development of AI-powered POS solutions signals a broader shift in the retail technology landscape, moving beyond transaction processing toward data-driven business management. With growing digital adoption among Indonesian MSMEs, AI-based insights and stronger technical support could help more businesses make informed decisions and accelerate their digital transformation.
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