Jakarta, INTI - Google Cloud has introduced generative AI technology through the VidioGen platform to help professional creators improve production efficiency while expanding creative exploration.
Technology and Creative Industry Collaboration
The platform was developed through collaboration with entertainment media companies, including the technology team of Emtek Group’s Vidio.
Managing Director of Google Cloud Southeast Asia Mark Micallef highlighted the important role of technology in supporting human creativity.
He stated, “Humans have always been storytellers, and technology provides new ways to share perspectives and experiences with greater impact.”
VidioGen is built using the Gemini Enterprise Agent Platform and powered by technologies such as Veo, Imagen, and Gemini.
The platform offers a range of AI-powered tools designed to accelerate production workflows and reduce repetitive technical tasks.
AI Features Accelerate Content Production
The AI technology enables creators to rapidly explore visual concepts, including expanding scenes from close-up shots into panoramic views.
Veo and Imagen help generate consistent visual elements, while AI can automatically adjust details such as textures and lighting without requiring reshoots.
Its long-context AI capabilities also help maintain visual consistency across multiple scenes during production.
In addition, Gemini 3 Pro Image allows creators to modify character costumes quickly and with high precision.
Managing Director of Emtek Group Sutanto Hartono emphasized the importance of collaboration between humans and technology.
He said, “We believe the future of the content industry will be shaped through collaboration between creators and AI, opening up many new possibilities, with New Keluarga Somat serving as an early example. Together with Google Cloud, we will continue to develop VidioGen and the Studio of the Future initiative, while keeping human creativity and cultural authenticity at the heart of Indonesian storytelling.”
Overall, Google Cloud’s AI technology is driving greater production efficiency while creating new opportunities within the creative industry, all while maintaining human creativity as the central focus.
Conclusion
Google Cloud’s VidioGen platform demonstrates how generative AI can enhance efficiency and unlock new creative possibilities in the content industry. Through collaboration with Emtek Group, the technology combines AI innovation with human creativity, enabling creators to produce high-quality visual content faster while preserving cultural authenticity and storytelling value.
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