Jakarta, INTI - Apple launched upgraded version of its digital assistant Siri powered with artificial intelligence (AI).
After a long delay, Siri AI was launched at the Worldwide Developers Conference (WWDC) 2026 in California, United States on Monday, June 8.
Siri AI Works like Other AI Assistants
Siri AI includes several enhancements that make it similar to popular AI assistants, including OpenAI's ChatGPT and Google's Gemini.
Yahoo Finance reported that Siri AI allows users to have back-and-forth conversations and complete tasks. The digital assistant also serves as a sort of AI hub for iPhone, iPad, and Mac users.
Siri AI was officially launched two years after the US tech giant first revealed its AI strategy at WWDC 2024. However, the project has been delayed, forcing Apple to remodel its AI development.
These issues had raised concerns on Wall Street. Investors worried that Apple was lagging far behind in the AI race. The launch of Siri AI this week is expected to alleviate those concerns.
Conclusion
Apple officially launched its artificial intelligence (AI)-based Siri at the 2026 Worldwide Developers Conference after 2-year delay. Siri AI has similar features to modern AI assistants like ChatGPT and Gemini. Siri AI was first announced at WWDC 2024 but was then delayed. The official Siri AI launch this week is expected to ease investors' concerns.
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