Jakarta, INTI - Alpha Story CEO Jeremy Foo stated that amid the need for businesses to expand their markets and build their reputations, artificial intelligence (AI) technology is considered to provide more affordable access to professional marketing and communication services, which have traditionally been associated with large corporations.
Micro, small, and medium enterprises (MSMEs) can benefit from AI-based marketing and communication services to compete in the digital era. Jeremy said that MSMEs account for approximately 99% of all business units in Indonesia and contribute more than 60% to the gross domestic product (GDP).
"The challenges faced by small businesses are not only about producing quality products, but also building trust and visibility in the market," Jeremy said on Wednesday, June 24, 2026.
He added that professional public relations services have often been considered affordable only for large companies. The use of AI, more efficient work processes, and more affordable pricing models can open up opportunities for MSMEs to convey their business stories more powerfully and competitively.
AI-Based Platform to Understand Customers and Market
Jeremy mentioned the AI-based intelligence platform Alpha Echo is designed to help businesses understand how their brands are perceived by the public. This platform also allows businesses to monitor their position compared to competitors across various digital channels.
Furthermore, this AI technology helps increase business visibility through Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). This increases the chances of brands being discovered by potential customers through search engines and AI platforms.
He explained that for MSMEs, the presence of platforms like this provides an opportunity for data-driven decision-making. By understanding public sentiment and the direction of market conversations, businesses can tailor communication messages to be more relevant to consumer needs and competitive conditions.
Alpha Echo works by analyzing various sources of information, such as media coverage, social media conversations, industry trends, and corporate communication materials.
Based on this analysis, the platform generates recommendations that can be used to strengthen communication strategies, build brand positioning, and develop more effective marketing campaigns.
Alpha Story Indonesia Country Lead, Leighton Cosseboom, stated that many MSMEs actually have quality products and strong business value. However, they are often not well-known enough, making it difficult to gain market trust amidst increasingly fierce competition.
"The main problem many businesses face is not a lack of good products, but rather a lack of visibility. Therefore, an AI-powered communication approach is considered to be able to help MSMEs become more easily seen, understood, and trusted by the market," he said.
Conclusion
Micro, small, and medium enterprises (MSMEs) can leverage artificial intelligence (AI) technology to improve marketing, communications, and competitiveness in the digital age. Alpha Story CEO Jeremy Foo stated that AI enables MSMEs to access professional marketing and public relations services at a more affordable cost. Through the AI-based platform Alpha Echo, businesses can monitor public perception of their brand, analyze market sentiment, compare their position with competitors, and increase visibility through SEO and AEO optimization.
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