Jakarta, INTI - In an exclusive interview with INTI Media during the INTI Expo 2025 in Jakarta, Director for New Digital Technology at the Ministry of Creative Economy, Dandy Yudha Feryawan, emphasized the government’s strategic efforts to accelerate national digital talent development amid the rapid rise of emerging technologies such as artificial intelligence (AI), NFTs, and virtual technology. Acknowledging that Indonesia still requires approximately 9 million digital talents by 2030, the ministry is expediting digital competency and literacy programs for creative industry players. These efforts aim to ensure that innovations created by Indonesian talent are absorbed by industries, boost productivity, and enhance the global competitiveness of Indonesia’s creative economy.
Strengthening Literacy and Integrating Innovation into Industry
The Ministry asserted that industry understanding of new technologies forms a crucial foundation for digital creative economy transformation. The government encourages creative players to understand, adopt, and utilize innovation effectively. This approach not only emphasizes education but also ensures that local innovators are directly connected to industry needs.
With strong integration, technological solutions developed by Indonesia’s young creators can be embedded into the digital economic value chain. The ministry views bridging innovators with industry as a strategic step in strengthening the national creative ecosystem. The goal is for innovations not to stop at ideas but to be implemented in both domestic and global markets.
Priority on Talent Development and AI Program Acceleration
The government’s strategy focuses on building the capacity of creators and digital talent to meet future workforce demands. Intensive training programs, hackathons, and AI talent development initiatives continue to be implemented to produce innovative developers and adaptive users.
This dual approach aims to ensure that participants are capable of both creating transformative technology and utilizing it productively. Digital transformation is not only about adopting tools but also about producing globally competitive outputs. The ministry views talent development as the key foundation for success in the digital creative ecosystem. With superior human resources, technology adoption can accelerate more effectively and sustainably.
Digital Creative Ecosystem Collaboration
Beyond talent enhancement, the government encourages synergy among startups, academia, industry, and communities to strengthen national innovation pipelines. Cross-sector collaboration is essential in creating market opportunities and sustainable innovation development ecosystems. Policy direction emphasizes providing broader platforms for local innovations to showcase their capabilities.
This synergy also serves as the foundation for technological independence in the creative economy sector. Moving forward, collaborative support is expected to accelerate the emergence of leading creative technology startups from Indonesia.
Conclusion
The Ministry of Creative Economy’s initiatives to strengthen digital talent and encourage the utilization of emerging technologies represent a key strategy in boosting Indonesia’s creative economy competitiveness. Through digital literacy programs, integration between innovators and industry, and structured talent development, the government aims to build a generation of competitive creators and innovators. These efforts form the foundation for Indonesia’s journey toward a strong, adaptive, and globally competitive digital creative ecosystem.
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