Jakarta, INTI – Google has officially introduced AI Mode, a major innovation that will revolutionize the way people use the Google Search search engine. This technology was announced at the annual Google I/O 2025 event held in San Francisco, United States, on Tuesday, May 20, 2025. AI Mode is presented as an evolutionary form of AI Overviews which was launched the previous year.
The Rise of Complex Search Needs
Google notes that users are now asking more complex and lengthy questions, even involving different types of data or multimodality (such as images and text). AI is here to address this need by providing more useful and relevant answers, along with links to appropriate websites.
AI Overviews, the Foundation for AI Mode
AI Overviews, which is already in use, has proven to be successful in increasing user satisfaction. Elizabeth Reid, Google's VP Head of Search, stated that this feature was one of the most successful launches in the last decade. In key markets such as the United States and India, there was an increase of more than 10% in Google Search usage for queries featuring AI Overviews.
AI Mode Officially Launched in the United States
After going through a testing phase in Google Labs since the beginning of the year, AI Mode is now officially released for users in the US. Google says that AI Mode is the most advanced form of search they've ever created, with advanced reasoning capabilities, multimodal responses, and deep integration of advanced questions and relevant links to the web.
Presenting Gemini 2.5, Google's Smartest AI
As part of this launch, Google also introduced Gemini 2.5, their newest and smartest AI model, into AI Mode and AI Overviews. Gemini 2.5 brings significant improvements in intelligence and a more personalized search context, making AI Mode a completely new experience in searching for information.
Top Features of AI Mode
AI Mode comes with a variety of advanced features, including:
- Deep Search for in-depth search
- Live interaction for real-time interaction
- Purchase recommendations such as tickets or clothing
- Personalized suggestions based on browsing history
These features allow users to get more relevant information, even customized to their personal habits and interests.
Integration with Other Google Apps
Users can connect AI Mode with other applications such as Gmail. This allows Google to provide recommendations based on personal data, such as flight confirmation emails or hotel bookings. For example, when users plan a trip to Nashville and are looking for places to eat that are suitable for foodies and music lovers, AI Mode can display local restaurant and event suggestions based on lodging preferences and location.
A More Personalized and Smart Future of Search
With the launch of AI Mode, Google marks a major step towards a more sophisticated, interactive, and personalized search future. Not only does it answer questions, AI Mode also helps users make better and faster decisions, by understanding their personal needs and context in depth.
Conclusion
The launch of Google AI Mode is a big step in transforming the way we use search engines. From simply displaying search results, Google is now able to understand, analyze, and make suggestions that fit the user's personal context. Powered by Gemini 2.5, AI Mode is the beginning of an entirely new era of artificial intelligence-based search.
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